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Track your social media impact with precision using the Engagement Rate Calculator widget — a must-have tool for digital marketers, content creators, agencies, and brand managers. Whether you’re analyzing Instagram, YouTube, Twitter (X), TikTok, or Facebook accounts, this widget delivers clear and instant engagement metrics.

Users simply enter the number of interactions (likes, comments, shares), total followers or reach, and the calculator instantly displays the engagement rate as a percentage. It’s perfect for media kits, influencer applications, client reports, or real-time analysis.

Key Features:

Accurate Engagement Formula: Calculates engagement rate using standard formula:
Engagement Rate (%) = (Interactions ÷ Followers) × 100
Customizable Input Options: Easily adjust input fields for different platforms — support for likes, comments, shares, saves, impressions, or video views.
Instant Real-Time Results: Results update live as users input their data — no form submission or page reload required.
Clean & Mobile-Responsive UI: A modern layout that looks professional and adapts smoothly to any screen size — perfect for on-the-go creators.
100% Customizable: Change all labels, icons, colors, units, and even the formula if needed — no code skills required.
Embed Anywhere: Works flawlessly on WordPress, Shopify, Wix, Squarespace, Weebly, Blogger, or any CMS that supports HTML.

Perfect For:

Influencer websites and media kits
Marketing agencies and brand portals
Blogger dashboards and newsletters
Social media tools or SaaS platforms
Online courses and coaching sites
Creators applying for brand collaborations

Why Add It to Your Website?

The Engagement Rate Calculator adds instant utility to your site — making it more interactive and valuable to marketers, creators, and clients. It encourages longer site visits, builds authority in your niche, and helps users make data-driven decisions fast.

Bonus: You can pair this widget with email capture, media kit templates, or a PDF download option for even more engagement.

How to Install the Engagement Rate Calculator For WordPress, Shopify and Other Websites

Adding this powerful tool is simple. It works on WordPress, Squarespace, Wix, Shopify, and any platform allowing custom HTML.

Copy the Embed Code: Click the button below to copy the complete HTML snippet.
Go to Your Website Editor: Log in and edit the page where you want the widget to appear.
Paste the Code: Add a "Custom HTML" or "Code" block and paste the snippet inside. Save your changes.

That's it! Your new Engagement Rate Calculator For WordPress, Shopify and Other Websites will now be live.

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<p><a href="https://maxwidgets.com/widget/engagement-rate-calculator-for-wordpress-shopify-and-other-websites/" class="max_widget_loader" data-widget-type="engagement-rate-calculator" data-title="Engagement Rate Calculator" data-cta-button-text="Get Started" data-cta-button-link="https://example.com/social-media-services" data-primary-color="#007bff" data-results-bg-color="#f0f7ff" data-width="responsive">Engagement Rate Calculator</a></p>

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Frequently Asked Questions

How do I install the Engagement Rate Calculator For WordPress, Shopify and Other Websites (Block Editor)? ▼

In your WordPress page editor, click the '+' button to add a new block, search for 'Custom HTML', and select it. Paste the embed code from above into this block and save your page.

Can I use this in the WordPress Classic Editor? ▼

Yes. In the Classic Editor, switch from the 'Visual' tab to the 'Text' tab. This shows the HTML view. Paste the embed code where you want the widget to appear.

Will Engagement Rate Calculator For WordPress, Shopify and Other Websites conflict with my theme or plugins? ▼

It's highly unlikely. Our widget is built to be self-contained, which prevents conflicts with your theme's styles and other plugins' scripts.

How do I embed this widget on a Shopify page? ▼

In your Shopify page editor, click the 'Show HTML' button (it looks like '< >') in the toolbar. This will switch to the code view, where you can paste the embed code.

What is the best way to add the widget to Squarespace? ▼

On your Squarespace page, click 'Add Block' and choose the 'Code' block. Make sure it's set to 'HTML' mode, and paste our embed code into the box.

Why does the widget say 'Script Disabled' on Squarespace? ▼

This is normal. Squarespace disables scripts in the editor preview for security. Save your page and view it live—the widget will appear correctly.

Is the Engagement Rate Calculator For WordPress, Shopify and Other Websites free to use? ▼

Yes, this widget is completely free. The only requirement is keeping the small backlink attribution which allows us to continue offering these tools.

Does this widget use cookies or track my website visitors? ▼

No. The widget is designed for privacy and does not use cookies or store any personal data from your visitors. We use a simple, anonymous counter to track how many times the widget is loaded.

My embed code isn't working. What is the most common mistake? ▼

The most common issue is pasting the code into a regular 'Text' or 'Paragraph' block. You must use a 'Custom HTML', 'Code', or 'Embed' block on your specific platform for it to work correctly.